Coop Funeralcare 'Celebrity Send Off'

Our campaign for Coop Funeralcare 'Talking now, helps your loved ones later' encouraged the nation to share their funeral wishes. After it's success, Coop wanted an activation to amplify the campaign.

In partnership with Channel 4, we created Celebrity Send Off, a three-part series where celebrities arrange a funeral for a loved one. The loved one then gets to attend their own funeral to see what they got right.

The show had a great response from public and press, driving the conversation further. And off the back of it, the show moved from Channel 4's social channels to their streaming site.

Watch all episodes here: https://www.channel4.com/programmes/celebrity-send-off 

Creative: Chris Goulder

CD: Tom and Joe

Prod: C4 / Interstellar