While 66% of us have thought about our funerals, only 7% of us feel comfortable talking about them. In this campaign, we helped normalise those difficult conversations and encouraged the country to open up about their funeral wishes.
TV & OOH
CW: Chris Goulder
AD: Josie Shedden
CD: Danny Hunt
DR: Charlotte Regan
2024 - Creative Circle - Co-op Funeralcare ‘Wishes’ Best writing of dialogue for film